Coffee with Kristi

Episode 58: Why You Need Personal Brand Photography + How To Get It

June 28, 2019 Episode 58
Coffee with Kristi
Episode 58: Why You Need Personal Brand Photography + How To Get It
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Coffee with Kristi
Episode 58: Why You Need Personal Brand Photography + How To Get It
Jun 28, 2019 Episode 58
Kristi Monte
One of the most common questions I'm asked is "Where do you get so many gorgeous photos of yourself?!" Girl, I don't take those pictures! I don't have an Instagram husband and I don't know where to get one... But I DO have a personal branding photographer. ;) Today, I'm introducing you to my personal branding photographer, Weatherly Husley. Connect with Weatherly on Instagram @weatherlyphotography or her website, http://www.weatherlyphotography.com/!
Show Notes Transcript

One of the most common questions I'm asked is "Where do you get so many gorgeous photos of yourself?!" Girl, I don't take those pictures! I don't have an Instagram husband and I don't know where to get one... But I DO have a personal branding photographer. ;) Today, I'm introducing you to my personal branding photographer, Weatherly Hulsey.
Connect with Weatherly on Instagram @weatherlyphotography or her website, http://www.weatherlyphotography.com/!



Speaker 1:
0:00
You're listening to coffee with Christie, episode number 58
Speaker 2:
0:09
[inaudible].
Speaker 3:
0:19
[inaudible]
Speaker 1:
0:19
hey everyone, hope you're having an awesome Friday and if you're not listening to this on Friday, then what the heck are you doing? Then you must not be subscribed to coffee with Christy and iTunes, Spotify, Google play and stitcher because if you were, you would get an instant notification as soon as this episode drops and you would listen to it today. There's, that was such a dumb way to advertise, subscribing. I'm so sorry, but seriously go, go subscribe. Okay. Anyway, thank you so much for tuning in again to another episode and I'm so excited for today's episode. So right now as we speak, I am in New Jersey. I'm visiting my family this week and it's been so amazing and I basically decided last minute that instead of recording a full podcast episode that we just kind of, you know, take away from family time with my parents.
Speaker 1:
1:07
I decided that I was going to play for you are recording. I already have with my own personal branding photographer, Weatherly Holsey Weatherly is an amazing photographer in Nashville, Tennessee who has shot for some of the most amazing companies the most recently a she most recent shoot that she did was actually for a greyhound to the bus company and it was just so cool to like watch her take all these pictures of cars and things like that. Um, she also shoots amazing weddings in Nashville. She takes like these really cool fashion shoots and at the end she's going to share her, um, Instagram handle and her website so you can go check out her work. But she is incredible. If you are familiar with the coffee with Christie brand, you have seen Weatherly's photos all over my website and social media. I have personally had hundreds of photos taken of myself by Weatherly for the coffee with Christi Brand and seriously personal branding photography is something that I never would have expected myself getting done because I just never knew the importance of it until about this time last year.
Speaker 1:
2:10
But Weatherly was really the one who explained to me the importance of building a brand on social media with really professional images, you know, scroll, stopping images, in fact to really build your influence, your income and your impact. So this conversation that I'm having with Weatherly today was just a really casual one hanging out in her kitchen. Um, and we just really talk about all things personal branding and why it's important for business owners and you know, how you can actually find a professional personal brand photographer of your own or for your own brand or your own business. Now I do want to let you know that there is a visual component to this episode as well. So if you are one who likes to watch videos, you can search coffee with Christie on Instagram and youtube and you're going to actually be able to see a visual of this recording. So you're going to see actually having these conversations, you know, in, in real life. So this is the audio extracted from this video and you'll be able to see it on HGTV and on youtube if you search coffee with Christie there. If you'd like to see it visually. So without further ado, I would love for you to listen in on this amazing conversation with my personal brand photographer, Weatherly Holsey.
Speaker 4:
3:22
So do you want to like just tell everyone like who you are and what your business is and how we know each other? Because that's the number one question I get all the time and that's why we're here. Okay. Hey here. I'm Weatherly Holsey. I'm, I'm the lady behind whether it be photography. Um, Kristy is one of my favorite clients. Um, my blogger, influencer clients, um, and I help her with personal branding, photography. Heck yeah, seriously, like personal branding. Photography is one of the best investment, best investment in my business that I have done over the past year. And I'm just excited cause I literally asked Weatherly to do a video with me because that is the number one question I get in my Diaz. Where do you get all these gorgeous pictures of you just doing random things around the house and then like, and I'm like, girl, I don't take those pictures and I don't have an Instagram husband.
Speaker 4:
4:11
I get one of those when I don't have one. You have to do y y sorry, my Instagram is a hot mess. Was just going to help me with that. But yeah, so you are like the magic behind my nice branding, so I'm excited. So why do you think that like personal brand photos matter? Oh, because it's, it's professionalism. If, if somebody sees a picture, and I mean, don't get me wrong, there's good ways to take selfies, there's great ways to be able to edit even on your iPhone, but it's a whole nother level of professionalism. If you don't take yourself seriously, people aren't going to take your brand seriously. Mm. So do you think that like when people have professional photos of them that it makes their brand look better than if their feed is just pictures that they've taken themselves? Like it kind of levels it that way?
Speaker 4:
4:58
Oh, for sure. For sure. And you can tell, I mean, when you scroll through your feed, you can tell like you'll stop at a really great picture and be like, oh, I like that. Like, and it doesn't even have to be like, you may, may or may not like the person you may or may not like what they have to say, but you're like, Ooh, that's a cool photo. Like I'm intrigued. Something about that is almost in a sense. Fascinating. And so it, yeah, it makes you stop and steer and then you want to see like, then you want to read that caption, then you want to pay attention and be like, who is this person? I, I'm, I'm intrigued. Yeah. This may be controversial. What do you think are more important? Captions or photos? Oh Man. Okay, so I'm going to go with photos because that's what's going to make you stop.
Speaker 4:
5:46
Hmm. Yes. That's probably so true. You've got to get that first amount of attention and then people will read the caption people or the caption, but at the photo, yeah. If the photo is like someone's going to no, no one's gonna read the caption. No. And like there are even people that I love, but I'm like, Eh, scroll. Yeah, maybe, sorry, sorry everybody. I love [inaudible]. But there is, there's like a kind of like a, okay. And then I'm, I'm not like, I don't, I'm not gonna stop. Yeah. That's fascinating. So, okay, let me think. What kind of photos, let's see. I know this from experience, but for everyone watching, like what kind of photos do they, the need for their brand? So it just completely depends on their brand. So I think that you need to have a plan and you need to have a goal.
Speaker 4:
6:38
Um, if it's just beautiful photos, anybody can get that. And honestly, I think people are tired of something being over curated. Um, and in this day and age, I mean, you can buy beautiful stock photos and just fill up an entire Instagram account with beautiful stock photos. That's easy to do. Sure. Um, and I think people are kind of [inaudible] yes. Yeah. Yes. Um, so I can quote image quote. Yes, yes. And honestly that would probably be an improvement to my Instagram. Um, let's not lie. Um, so yeah. Um, so I think it just depends on what, what you're doing. So I think that it needs to be really tailored. It needs to hit your target audience. I think that it needs to, um, that people can scroll and they get to an image and it looks like you, like they know that that's you. They don't even have to like double check that that is you.
Speaker 4:
7:31
Um, that it's something that's tailored to where they almost know to look for certain colors. They know to look for a certain style. The editing play a part in that as well. And that's huge. And do you edit photos differently per client to kind of like sit there. Okay. Yes. So you don't just always edit the same way? No, absolutely not. Interesting. So that is part of like my set up in terms of bringing mean, um, I made clients go through like this huge assessment but having to go through, yeah, it was so good. It was so legit. Like when I saw that like she sends over this questionnaire that's literally like pages and pages long, but it helps you get clear on exactly what kind of photos are going to showcase your brand. Exactly what kind of style you have. Yes. Like the kinds of shots that you're looking for.
Speaker 4:
8:17
A, there is even questions in your questionnaire that was like, what, what's uh, what do you like about yourself and photos? Like what's your best quality? Like what do you want to showcase about your actual self? Like do you like your smile? Do you typically like more moody photos? Like, and it was amazing. It was amazing. Yeah. And it helps me to get into clients' heads of, okay, what are, what exactly are you looking for? What are you selling? Where do you, um, yeah, again, it goes back to your target audience, but there is gathers so much to be said about editing. So I will only use a certain color profile per client. Everything is very, there is not, it's not a one size fits all. Um, and I get to like, what is the heart of your message and what five adjectives do we want to play out every single time?
Speaker 4:
9:05
So that message is consistent because the more, again, they can scroll through and be like, yes, that sort of coffee with Christie. Like, I don't even have to look to see if that's you. Like that's just so consistent of you. Okay. So say that someone's looking for a personal brand photographer. What, let's make this a two part question. The first part being what questions should they ask them? And then the second one, what, what, what would someone look for interpersonal brand photographer? Um, I think when it comes to personal brand photography, you want to make sure that you've got somebody who understand you and understand your business, um, that they're not just a photographer, that it's like, Hey, I do headshots, um, or I do portraits, which are great. Um, don't get me wrong. There's so much talent involved in that, but somebody who has the deeper understanding of branding.
Speaker 4:
9:52
So somebody who gets you and gets your business understands what you're trying to portray. I love that. Um, and then in terms of looking for one, I would go through their portfolio and make sure that they've got a strong body of work. Something that's maybe similar to what you're doing, if not something maybe that would have like similar settings or similar lighting. So case in point, um, there's one blogger, um, I know, and she only does studio lighting. So you know, that's not gonna work for natural light photographer. Right? Um, and let's be honest, most photographers should be able to do both, but, um, but so it's one of those things of like, are they great on location onset, but also are they great in terms of, you know, being out and about, um, and being, you know, outside and making sure they knew how to do natural light as well.
Speaker 4:
10:44
So, but, you know, truly your business may just be like, if you are a chef, you're probably not gonna have that many outside shots. Maybe may be shopping for fresh ingredients, and the majority of this stuff is going to be like in a kitchen or in your kitchen. Um, and, or plating food, something along those lines. It's just, you need to make sure that they can handle those particular types of shots, right? So it can be detailed shots, it could be these lifestyle shots. It just depends. Um, but just make sure that their body of work is strong and that it encompasses what you're going to need and feel free to ask, you know, have you done something like this? Um, and do make sure that they like, again, have that, just have that understanding of branding and what branding is, um, so that you're not wasting your time or your money and just who doesn't really get it.
Speaker 4:
11:38
Yes. How often do you recommend people get personal branding? Like photo shoots? I know we do ours quarterly. Is that like a good average? Do you have people who do the monthly or six months like I do. So I either do a quarterly, bimonthly or monthly. Um, my monthly and bimonthly clients usually have a good amount of, um, businesses that they're working with. So they need product shots. Right. Like influencers and they need a picture with this watch. Yes. Yeah. That kind of stuff. Yes. Also, just number of pictures and how often you're posting, what kind of engagement you need and if you're blogging everyday. Yes. Yeah. That kind of thing. Yeah. Trish flat. Um, and also depending on like, um, do you need a photographer to follow you to different events? So if you're, um, kind of doing more like a lifestyle, especially like in a kind of like, um, I'm trying to think.
Speaker 4:
12:30
So for instance, one blogger who does kind of like all the new restaurant openings have kind of like this scene of what's going on in Nashville. Um, so it's important and usually restaurants will allow you to do like a private thing before they open. Um, but just kind of like, okay, so we need to be on location and we need to make sure that we have all these appointment times. Um, so that usually ends up being monthly, um, at least. So it just, yeah, it depends on the niche. Gotcha. All right. Lastly, question, what is the, what is something that you wish people knew about personal brand photography, especially business owners who are investing in it right now? Ah, I would say the return on investment is pretty incredible. Like it really does elevate your brand. Um, I see people's engagements growing and they're growing so much.
Speaker 4:
13:21
Um, and I feel like it's one of those things like it may sound, I mean it is an investment. Yeah. Um, no matter what budget you have, it, it is an investment. Yeah. Um, but I think that the return on investment is just so great. Yeah. So I see that with smaller clients, with larger clients, like nobody's ever come back and said, well, I didn't do anything. I didn't grow it all. I didn't do anything for me. It's Kinda like once they see that, they're like, oh my goodness, why wasn't I doing this before? So I do think it's just such an incredible investment to get these just really well branded photos of you that you can use over and over and on so many platforms. Right. Yeah. I totally agree. I mean, my, my following since getting the photos with you has probably grown up like thousands, literally like since we started working together.
Speaker 4:
14:18
Um, and I mean like we had talked about this before. Like there's other factors. There's captions there shouldn't ever be like, yeah, it's definitely like you shouldn't be taking iPhone selfies anymore if you're trying to hold them around, you should not [inaudible] if you're trying to build a professional brand. Right. It's just an investment. Yes. A lot of times, like a lot of the people that I deal with like you know, teaching them business and things like that, they're virtual services. Like we don't have any overhead. Like you need a laptop. And that's what I love about being a virtual assistant. That's why I love teaching people how to be virtual service providers. But like sure. This something that will literally increase your clientele, increase your impact, your income, your influence, like all of that. Yes. It will increase all that for like a couple hundred dollars a quarter is just like, yes.
Speaker 4:
15:04
And it's an, it's an investment, but it's not like, it's not like an investment. Like if you're going to open up a bakery or [inaudible] or shops where you need to spend $20,000 just to open the doors. Like we don't have any other overhead. So I definitely think that that's really something that people need to understand that it's going to pay back. Yeah. And I think it's two. I feel like a lot of clients will also be like, yeah, I tried this and I've grown so much, but it's almost just this cap of like, I can't continue to grow unless I jump up in that level of professional quality. And that goes not just for social media, but for their websites, for anything else that they're putting out there for speaking engagements, for book jackets, for anything along those lines. Um, I mean, even your podcast covers need to be professional.
Speaker 4:
15:55
So whatever you're in, it really is making sure that you're putting your best foot forward and you'll be so much more respected for it. Yeah. On your website photography too, it's not just a headshot for your about page, it's on your services page, like a picture of you working behind the scenes of the client. Yes. It's, I mean, there's so many more shots that you can get that's going to elevate your brand. It's not just, Oh, I need a headshot. Right. It's you element. Yes. Yes. And even, especially for product shots. Yeah, yeah, true. Like what does the show him off do, do it well. Yes. So love it. Thank you so much for doing this and this because everyone asks me all the time. So I hope that this helped everyone go follow whether lead you want to tell them where they can find you on the website and all that stuff. I'm not sure. So it's Weatherly photography.com and same thing. My Instagram handle is Weatherly photography, and that's spelled like the weather was an l y. And I'll link it and like wherever I put this, all Lincoln, everywhere you go, follower. Okay guys, thank you so much for tuning in and I will see you soon. [inaudible].
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